Gaynor

Boutique clothes retailer

This exclusive boutique clothes retailer was established in 1978, stocking timeless and unique collections from designers in the UK and France.

Offering a personal, warm and friendly service, the exquisite collections may be viewed in a calm and relaxing atmosphere.

The project

The original identity was looking dated, the brief was to craft a new identity that positioned them as a personal, sophisticated and luxurious retail experience. Also, a simple information-based website was required to showcase the season’s collections.

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Services

Branding
Marketing collateral
Gift vouchers
Website

The outcome

The visual identity was designed utilising classic typography incorporating a bespoke script monogram of the owner’s initials to add a personal touch.

A sophisticated colour palette of dark charcoal injected with burnished gold and white exudes luxury and elegance. The visual identity was displayed across signage, marketing collateral, gift vouchers and the website.

The simple fully responsive website was created utilising the stylish colour palette accented with fashion images to provide a user-friendly experience and engage customers with the current season’s collection.

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