Positive Potions
Botanical drinks company
Positive Potions are all-natural vegan-friendly botanical drink drops which you dilute with water to make refreshing drinks.
Each bottle is packed with anti-oxidant, immune-boosting botanical power. No sugar, sweeteners, junk or alcohol. Just the incredible benefits of super-charged herbs, flowers and roots.
Many of the botanical ingredients are homegrown on the reinstated beautiful, four-acre walled garden HQ of Positive Potions in Anglesey that stood derelict for over fifty years.
The project
The brief was to craft a visual identity to reflect the eclectic mix of botanicals in a bold and distinctive way, including an e-commerce website experience that was vibrant, informative and simple to use.
Services
Branding
Packaging
Marketing collateral
Website
The outcome
The visual identity utilises modern typography accompanied by a handwritten script, including a bespoke marque combining the forms of a leaf inside a droplet.
A vibrant colour palette is a playful mix inspired by the botanicals themselves, enhanced with illustrations of the plants. The new visual identity has been rolled out across packaging, marketing collateral and the website.
The fully responsive website harnesses the brand colours complemented with product images featuring the botanicals and enriched with illustrations. The structure provides a simplified user journey that is focused on the customer experience.
