Cactus Mortgages
Financial services brokerage
This financial services brokerage strives to go above and beyond just advising and arranging the most suitable mortgage and protection products for their clients.
With a personal and professional approach, they are happy to be available outside normal working hours to benefit the client’s work or life commitments.
They liaise with the client’s solicitor, accountant & estate agent as appropriate and communicate regularly as required to help the whole process go as smoothly as possible.
The project
With 15 years of previous industry experience, the team behind this start-up brokerage wanted to reach beyond the traditional approach of financial services.
The challenge was to design a visual identity that was bold and quirky to differentiate them from the competition in a busy marketplace, including a website that engaged consumers and provides clear, simple access to information at its core.
Services
Branding
Business stationery
Marketing collateral
Website
The outcome
A contemporary visual identity was designed with clean typography incorporating a graphic component creating a letterform that can also be used as a design element.
Slate blue accented with zesty lime green and white provides a bold colour palette. The new visual identity has been applied to business stationery, marketing collateral and the website.
The fully responsive website creates a unique feel incorporating the colour palette enhanced with bespoke illustrations, providing a memorable identity to differentiate them from their competition. The simple structure provides visitors with a user-friendly experience and clear access to the information they need.
