Standout
Recruitment agency
This company offers specialist bespoke services to both candidates and employers in all aspects of sales and financial services recruitment.
The directors have a wealth of experience and industry knowledge in building and hiring sales teams and understand the industries and legislation that govern them.
Standout offers a truly consultative approach to recruitment requirements, sourcing the candidates and evaluating their skills and experience to ensure a cultural fit with the respective employer.
The project
The client wanted to break with the traditional approach of recruitment and inject some humour. The challenge was to craft a visual identity that would differentiate them from their competitors in a crowded marketplace.
Services
Branding
Business stationery
Marketing collateral
The outcome
The visual identity was created with bold typography including a bespoke marque which can also be used as a separate design element.
A striking colour palette of vibrant purple accented with soft grey and white complemented with humorous black and white photography provide a unique aesthetic to separate them from their competitors. The new visual identity was applied to business stationery and marketing collateral.
